With all that we have to do to manage our presence online, we sometimes forget that there are simple things we can do to help our marketing along when it comes to search engine placement. You may very well have a great company in your back pocket supplying affordable search engine optimization but there?s still plenty that you can do on your own to boost those efforts. Here are 5 quick tips that take very little time and give you greater control over your SEO
Go After Competitor Keywords
While it?s always smart to know what your competitors are doing within your market, you shouldn?t base your entire strategy around knocking them down. Your focus should be on getting traffic to your site. With that said, it?s possible to do some research and find out which keywords bring them great traffic. Once you know, you can do a little linkbuilding of your own to try to take back some of that market share.
Aim For Double Listings
Double listings are a great way to improve the traffic and clickthrough rate. The more listings you have for a specific keyword, the more likely you are to dominate for that particular corner of the market. It?s easy to get a double listing or indented listing. One method is to work with an affordable search engine optimization agency to have more than one page rank well for a keyword. Likewise, you can optimized other media that link to your site such as PDF?s, videos and press releases all targeting a specific keyword.
Use Google for Quality Keyword Research
There are a lot of fancy tools out there for keyword research, and doing your own is a great way to supplement already affordable search engine optimization services. You don?t need those fancy programs though because most of them pull their data from the primary search engines and other open directories. Take the time to manual jog through your market in the search results to look for related terms, suggestions, long tail variations and less-competitive terms that others may not be targeting.
Optimize On-PAge as Well as Off
An affordable search engine optimization service can only take you so far with link building. Your site still needs to be properly optimized in terms of the content, title tags and meta ? otherwise the traffic you get just won?t be relevant to what you?re offering. Your message will miss its mark and people won?t stick around. They may not even click through. Always take the time to update your site content, especially if you?ve recently found new keywords that you?re targeting.
Know Your Link Quality
Link quality is important ? far more important than quantity. You may have more links than a competitor but they?re ranking better because they have better quality links to match the quality content on their site. Keep a few things in mind if you?re going to do some of your own link building in conjunction with an affordable search engine optimization service: Get links from authority sites, link to and from related content specific to your niche and always use anchor text where possible.
Always remember that an affordable search engine optimization engine is there to help you grow, but you can do a lot to help them help you. Having the ability to outsource is always a bonus but it?s ultimately your business and taking part in that growth can be extremely rewarding ? not to mention it speeds up the entire process to reaching your goals.
Affordable search engine optimization doesn?t have to mean a sacrifice in the quality of links or the quantity of service. Google Juice Cafe is a proven and professional backlink builder that consistently delivers results. For improved ranks and a dominant web presence contact us today ? leave your competition behind you.
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